
That grinding sound on a new blender usually means something is misaligned rather than you adding too much fruit. Unplug it and remove the jar, and check the bottom assembly. Make sure the rubber gasket sits flat and is not pinched, the bottom collar is snug, and there is no thin piece of shipping film stuck to the blade unit. With the jar empty, carefully spin the blades by hand using a towel to protect your fingers. They should turn smoothly without scraping or wobbling. If you feel scraping, gently snug the bottom collar by hand. Also look inside the jar while spinning to see if the blades track in a steady circle and do not brush the jar or the collar.
Next, look at the motor base where the jar sits. The rubber drive piece should be centered and intact, not chewed up or rubbing the housing. Set the jar back on squarely and twist to lock so the couplers mesh cleanly. Test with a cup of water starting on the lowest speed, giving a few short pulses. If your model allows it, do a one second test with the jar off to see if the noise comes from the motor or the jar assembly. Loud on the base alone points to a motor or coupler issue. Quiet base but noisy with the jar points to the blade unit or gasket. You can usually find the manual by searching the brand and model printed on the base, which shows the correct order of parts and tightening direction. If you notice a burning smell, metal shavings, or the sound does not improve after these checks, stop using it and contact the seller or manufacturer for a warranty fix while it is still new.