That happened to me last winter when I switched creams and ended up with skin that felt like sandpaper by evening, you know how it is in dry places like that... Turns out some moisturizers have ingredients that irritate and strip that model natural oils, making things worse over time. I started using a thicker layer and avoided washing my face with hot water, which was drying it out more, and yeah, that combo turned it around quick. Experiment with application timing. Right after patting dry, not fully dry.
