Hey, that sounds frustrating especially when you're excited about those morning smoothies and trying to keep things quick in your busy routine. I've had a similar issue with a blender before and it turned out to be something simple like a loose part inside. First, try unplugging it and giving the base a gentle shake to see if anything rattles around that shouldn't be there, maybe a stray piece from packaging got stuck. If that doesn't reveal anything, disassemble it completely following the manual and reassemble it carefully, making sure all the gears and seals are aligned properly without forcing anything. Sometimes with new appliances, the parts just need to settle in after shipping. If the noise continues, it might be a manufacturing defect, so reaching out to the seller for a replacement could be your best bet, but definitely try running it empty for a minute or two on low to see if the sound smooths out as it breaks in. Hang in there, hopefully it's an easy fix and you'll be blending away soon.
