Your skin is throwing up a little white flag. Treat the brush like an occasional polish rather than your main cleanse. Try every third night only keep the head gliding with almost no pressure & and stick to the oilier T zone. Thirty seconds total is plenty. If you feel drag, add more water but then... if the bristles bend, you are pressing too hard. Finish with a simple moisturizer on damp skin and skip other exfoliants that day. Feather light.